Why A Mobile-Optimized Website Is A Must-Have

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Why A Mobile-Optimized Website Is A Must-Have

It was almost ten years ago when tech analyst Mary Meeker predicted mobile web browsing would overtake that of PC and laptop use. Fast forward to 2017 and consumer browsing habits highlight this as a fact – and woe-betide any website that isn’t optimised for mobile!

There are a number of compelling reasons why any business with an online presence has to cater for users on all platforms. But, more than just being able to access your website from a desktop, laptop, tablet or smartphone, they need to be able to use and engage with the website easily. And – in the case of mobile users – with just one hand.

Consumers Spend a Lot More Time Browsing via Mobile

Data from comScore shows that in August 2016 – the most recent date the figures cover – US consumers spent 87 hours per month browsing on their smartphones. The same report shows just 34 hours were spent browsing the web on laptops and desktops.

With that statistic fixed in your mind, it’s clear to see why ensuring your website works equally well across all platforms, is an essential function of your online offering. When it comes to mobile that means:

  • Text the right size that doesn’t require re-sizing.
  • Not too many videos, content and images, particularly on a mobile homepage.
  • Easy to find and navigate links and pages.
  • Touch screen responsiveness.
  • The ability to make a purchase or send a message in a few quick touches.
  • A fast download speed of all your pages across all platforms.

Get your Mobile Layout Right

Of course, most websites are initially designed for laptops or desktops – although that’s probably evolving, even as of this writing! But, as it is – currently still the norm, it stands to reason that most websites start out as being perfect for laptop or desktop usage.

However, we’re talking about the importance of mobile-friendly websites, so let’s focus on that.

One way to ensure your website works well across all platforms is to use a responsive technology framework. This type of site is based on a grid that automatically re-sizes and shifts to suit the device the site is being viewed on. That makes it a great option that means you don’t need to design a number of different site layouts, as it automatically works with what you have and makes it work for the user.

But, to make it work across all platforms, you’ll need to ensure the design of your website is suitable for all of them too. That means having a homepage that isn’t too cluttered with content, links, images or videos. Instead, go for a simple, but striking layout. One that’s easy to navigate with all the most important links easy to find and clearly identified.

Rankings are Almost as Important as the Consumer Experience

If you use a responsive technology framework with a site that has a lot going on, particularly on the homepage, you’re going to encounter a number of problems that will also hurt your google rankings. For instance, a slower page download speed pushes you down the rankings, as does a site that isn’t well optimised for mobile.

There are a number of open-use (or free to use) such frameworks available online, so it doesn’t have to be a major change or investment for you. But, in the competition to keep consumers engaged, its one you can’t afford to make.

However you create a website that is as mobile-friendly as it is for laptop usage, the important thing is that you do it. If you don’t, it’s likely your potential customers will browse elsewhere and that Google will move you slowly down their list, too.

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Which One Is for You? Organic SEO (Search Engine Optimization) or PPC (Pay Per Click)?

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There are so many options when it comes to online marketing, that it’s easy to get bogged down and feeling lost. But, when it comes to driving sales and improving your search engine rankings, the two options you will definitely be familiar with are Organic SEO (Search Engine Optimization) and Pay Per Click (PPC).

In the sprawling world of the web, there’s a place for both of them. However, it can be difficult to know which option to go with when you’re creating your latest marketing strategy. Let us guide you through that decision and make the right one for your needs, right now.

What Exactly is Organic SEO and PPC

For fear of assuming too much understanding, we’ll quickly run through exactly what we mean when we’re talking about Organic SEO and PPC.

Organic SEO is the process by which you grow your online audience naturally and attract them to your website through the content you publish on your website, on social media,and with strategic partners. You’ll have a link to your site, or a specific page on your site, across all that different content, encouraging readers to click through and visit. You’ll also make sure all your content has certain keywords and phrases in well-written, original content, to help keep your website high up in search engine results.

These are the main ways to organically grow your website visitor rates.

PPC is where you pay different online advertising companies to place an ad for your website in front of the right target audience, based on their online activity. This means that regardless of the content you have on your site, provided the user doing the searching fulfills a particular criterion, your ad will be displayed for them to click on. The ad will appear either in a search engine results list or as an ad on another website. But, you’ll only pay each time the ad is clicked on – hence the name, pay per click advertising.

PPC can be an expensive option if conducted for a long period. But, handled well, can help drive traffic, increase visibility and grow sales over a short period.

When to Focus on Organic SEO

For most businesses, the answer to this question is ‘at all times’. That’s because, provided you have a cost-effective way of creating engaging and quality content, linking with partners and/or growing your social media presence, then organic SEO should occur naturally – provided you stick to a few rules.

In 2016, 66% marketers surveyed by HubSpot said they were focusing on SEO and improving their organic growth. One likely reason for that is over time, great content with the right keywords and phrases can generate clicks and customers again and again. So, over time, you’re compounding the success of the initial content.

Source : http://hongkongseohk.com/which-one-is-for-you-organic-seo-search-engine-optimization-or-ppc-pay-per-click/