Warning: You’re Losing Money by Not Using Search Engine Marketing
If your business has a website then you or someone in the company, need to understand Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Failure to understand it and gear your website and content towards it will render your site invisible to search engines. That means it will also be invisible to your target audience and potential customers.
But, before you start panicking about keywords, backlinks and upload speeds, let’s take a look at why SEO and SEM exists. And you’ll quickly understand why we think you’re losing money if you don’t consider it relevant to your site.
Why Do We Have SEO?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is a way to help internet users find the information they want. SEO is also a way to allow firms with an online presence, be visible to their customers and potential customers.
The way that’s achieved is by search engine web crawlers and bots analyzing, reading and collating a lot of info from many different websites and individual pages. Then, once it’s happy with that search and analysis, the search engine lists websites that are relevant to the search word or phrase. The site that’s the most relevant will ‘rank’ highest and be the number one result. Other sites will follow, in rank order.
That means that if your website has all the right content, a clear coding path, good page upload speeds and is targeting the right audience, it should rank highly. Seems pretty simple, right? Well, not for everyone.
- There are some businesses who’re happy with their physical presence and only have a website for people who know it there.
- Then, there are others who know SEO exists but haven’t implemented any kind of strategy and remain invisible to their audience.
- And there’s another group, who do know about SEO and have implemented a strategy. But, they’ve made some errors that culminate in them remaining invisible or penalized by the search engines and fallen down in the rankings.
- SEO and SEM are important because it can work out if one website or web page is more relevant than another, as a result of a query. For example, if a user were to search for ‘how to groom a long-haired dog’, they don’t want to be flooded with links to all sites about dog grooming. They want some very specific information. And SEO makes that happen.
But, it only works if the websites have got the right information, in the right places. And that means in the on-page content and the back-end of the site too.
Source : http://hongkongseohk.com/warning-youre-losing-money-by-not-using-search-engine-marketing/