Why A Mobile-Optimized Website Is A Must-Have

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Why A Mobile-Optimized Website Is A Must-Have

It was almost ten years ago when tech analyst Mary Meeker predicted mobile web browsing would overtake that of PC and laptop use. Fast forward to 2017 and consumer browsing habits highlight this as a fact – and woe-betide any website that isn’t optimised for mobile!

There are a number of compelling reasons why any business with an online presence has to cater for users on all platforms. But, more than just being able to access your website from a desktop, laptop, tablet or smartphone, they need to be able to use and engage with the website easily. And – in the case of mobile users – with just one hand.

Consumers Spend a Lot More Time Browsing via Mobile

Data from comScore shows that in August 2016 – the most recent date the figures cover – US consumers spent 87 hours per month browsing on their smartphones. The same report shows just 34 hours were spent browsing the web on laptops and desktops.

With that statistic fixed in your mind, it’s clear to see why ensuring your website works equally well across all platforms, is an essential function of your online offering. When it comes to mobile that means:

  • Text the right size that doesn’t require re-sizing.
  • Not too many videos, content and images, particularly on a mobile homepage.
  • Easy to find and navigate links and pages.
  • Touch screen responsiveness.
  • The ability to make a purchase or send a message in a few quick touches.
  • A fast download speed of all your pages across all platforms.

Get your Mobile Layout Right

Of course, most websites are initially designed for laptops or desktops – although that’s probably evolving, even as of this writing! But, as it is – currently still the norm, it stands to reason that most websites start out as being perfect for laptop or desktop usage.

However, we’re talking about the importance of mobile-friendly websites, so let’s focus on that.

One way to ensure your website works well across all platforms is to use a responsive technology framework. This type of site is based on a grid that automatically re-sizes and shifts to suit the device the site is being viewed on. That makes it a great option that means you don’t need to design a number of different site layouts, as it automatically works with what you have and makes it work for the user.

But, to make it work across all platforms, you’ll need to ensure the design of your website is suitable for all of them too. That means having a homepage that isn’t too cluttered with content, links, images or videos. Instead, go for a simple, but striking layout. One that’s easy to navigate with all the most important links easy to find and clearly identified.

Rankings are Almost as Important as the Consumer Experience

If you use a responsive technology framework with a site that has a lot going on, particularly on the homepage, you’re going to encounter a number of problems that will also hurt your google rankings. For instance, a slower page download speed pushes you down the rankings, as does a site that isn’t well optimised for mobile.

There are a number of open-use (or free to use) such frameworks available online, so it doesn’t have to be a major change or investment for you. But, in the competition to keep consumers engaged, its one you can’t afford to make.

However you create a website that is as mobile-friendly as it is for laptop usage, the important thing is that you do it. If you don’t, it’s likely your potential customers will browse elsewhere and that Google will move you slowly down their list, too.

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Warning: You’re Losing Money by Not Using Search Engine Marketing

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Warning: You’re Losing Money by Not Using Search Engine Marketing

If your business has a website then you or someone in the company, need to understand Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Failure to understand it and gear your website and content towards it will render your site invisible to search engines. That means it will also be invisible to your target audience and potential customers.

But, before you start panicking about keywords, backlinks and upload speeds, let’s take a look at why SEO and SEM exists. And you’ll quickly understand why we think you’re losing money if you don’t consider it relevant to your site.

Why Do We Have SEO?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is a way to help internet users find the information they want. SEO is also a way to allow firms with an online presence, be visible to their customers and potential customers.

The way that’s achieved is by search engine web crawlers and bots analyzing, reading and collating a lot of info from many different websites and individual pages. Then, once it’s happy with that search and analysis, the search engine lists websites that are relevant to the search word or phrase. The site that’s the most relevant will ‘rank’ highest and be the number one result. Other sites will follow, in rank order.

That means that if your website has all the right content, a clear coding path, good page upload speeds and is targeting the right audience, it should rank highly. Seems pretty simple, right? Well, not for everyone.

  • There are some businesses who’re happy with their physical presence and only have a website for people who know it there.
  • Then, there are others who know SEO exists but haven’t implemented any kind of strategy and remain invisible to their audience.
  • And there’s another group, who do know about SEO and have implemented a strategy. But, they’ve made some errors that culminate in them remaining invisible or penalized by the search engines and fallen down in the rankings.
  • SEO and SEM are important because it can work out if one website or web page is more relevant than another, as a result of a query. For example, if a user were to search for ‘how to groom a long-haired dog’, they don’t want to be flooded with links to all sites about dog grooming. They want some very specific information. And SEO makes that happen.

    But, it only works if the websites have got the right information, in the right places. And that means in the on-page content and the back-end of the site too.

     

    Source : http://hongkongseohk.com/warning-youre-losing-money-by-not-using-search-engine-marketing/

Think You Know All About SEO?

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If you’re reading this, then you probably do know about Search Engine Optimization – or SEO as its more commonly known. But, for many of you, you’ve probably learned or picked up much of your knowledge, over the past few years. And that means some, most or almost all of that you know, is no longer relevant.

We don’t mean to sound harsh. But things, or should we say Google, has changed a lot in the past 12 months. So, in order to help you get back on top of SEO and climbing up search engine rankings again, we want to share a few details with you.

Google Is On to Your SEO Tactics

We know there are other search engines out there that people use. But, the fact remains that Google is still the most popular. Statistics from Net Market Share show, that as of April 2017, Google held 77.43% of search engine use. So, when it changes any policies or rules, people need to know about it.

Google and other search engines have cottoned on to websites’ use of keywords, creating backlinks and other practices in the name of climbing up the rankings. And they’re no longer rewarding sites that feature that kind of content or marketing behavior.

That means you need to develop your website in the way you would if you weren’t always thinking about search engine rankings! Easier said than done, we know. But, once you start doing that, the search engines, Google included, will begin rewarding you by… you’ve guessed it. Raising your site up the search engine rankings!

Of course, talking about a more naturally developed site and doing it, are two different things. So, let us give you a couple of pointers in the right direction.

Don’t Create Content With Only SEO in Mind

Search engines still analyze and ‘read’ your website. But things like keywords and links don’t count for quite as much as they used to.

One reason for the change is because users search for things in a very different way than they did in the past. Gone are the regular single word searches. Instead, they’ve been replaced by whole sentences and full questions.

A second reason that we’ve already mentioned, is that Google doesn’t want websites to create content for Google. Content should be created for users. So, keyword stuffing, hiding and adding links like there’s no tomorrow, no longer really work. In fact, if Google and other search engines think that’s what you’re doing, you’ll be penalized and moved down the rankings, instead of up.

Instead, create content that your target audience and existing users will read or view. Interesting, relevant or entertaining content is what you need to put on your site. Of course, some of the keywords associated with your business will no doubt feature. But, provided they’re in there for the benefit of the content and not to woo Google web crawlers, they will be a positive addition.

If you stick to creating content – be it written, imagery or video – that your users and potential users want to engage with, then Google will approve. The rewards for that approval are to be higher up the rankings, which is exactly what you’re after.

Think Mobile

In the past, desktop computers and laptops were the number one way users engaged with the internet. But that’s now changed. Mary Meeker hit the mark with her 2008 prediction that mobile web usage would overtake desktop in 2014. And since then, mobile internet use has continued to grow, while desktop and laptop browsing popularity wane.

With that in mind, Google and other search engines have raised the importance of having a website that’s also optimized for mobile. That doesn’t mean your desktop website ‘fits’ a mobile screen. You need to work harder than that (mobile optimization on topf of your SEO effrots) for Google and your user’s approval.

Instead, what you need to have is a website that comes in a variety of sizes and formats, suitable for the different ways people use the internet. It can’t be just about fitting things in, but also breaking the text up, having smaller images and sites that are easy-to-navigate regardless of how or where users view them.

One way to do that is, instead of creating your new website for a laptop then optimizing it for mobile, flip that round. Create your website for mobile first and then make the changes required for laptops.

As with the well-written natural content, creating websites with mobile in mind is something you should do because most of your audience will view your site that way. And remember, your website has to be created for your customers and potential customers and not to impress a search engine or your IT team.

Broaden Your Marketing Strategy Horizons

Now you know a little more about what Google wants and doesn’t want, you’re hopefully thinking more about what your customers and audience want. This is exactly what Google and other search engines like and will reward. 

Now’s the time for you to think outside the online box and try a few different marketing strategies to generate new customers and keep your existing ones happy. Luckily, you can get some online genius help with that.

Google has some new tools that help you understand the relationship between mobile searches and real-store entry and purchase. Use that analytics insight to work out the best areas to do a leaflet drop, run a competition or post billboards.

By combining online ingenuity and old-fashioned advertising techniques, you could find you’re onto a winner in both online and real stores – where relevant. And, by wooing your customers in a variety of ways, both online and out on the street, you should gain the added bonus of reaching a bigger audience.

And that’s something most businesses are trying to do and need to do, in order to grow their customers and their profits.

Which One Is for You? Organic SEO (Search Engine Optimization) or PPC (Pay Per Click)?

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There are so many options when it comes to online marketing, that it’s easy to get bogged down and feeling lost. But, when it comes to driving sales and improving your search engine rankings, the two options you will definitely be familiar with are Organic SEO (Search Engine Optimization) and Pay Per Click (PPC).

In the sprawling world of the web, there’s a place for both of them. However, it can be difficult to know which option to go with when you’re creating your latest marketing strategy. Let us guide you through that decision and make the right one for your needs, right now.

What Exactly is Organic SEO and PPC

For fear of assuming too much understanding, we’ll quickly run through exactly what we mean when we’re talking about Organic SEO and PPC.

Organic SEO is the process by which you grow your online audience naturally and attract them to your website through the content you publish on your website, on social media,and with strategic partners. You’ll have a link to your site, or a specific page on your site, across all that different content, encouraging readers to click through and visit. You’ll also make sure all your content has certain keywords and phrases in well-written, original content, to help keep your website high up in search engine results.

These are the main ways to organically grow your website visitor rates.

PPC is where you pay different online advertising companies to place an ad for your website in front of the right target audience, based on their online activity. This means that regardless of the content you have on your site, provided the user doing the searching fulfills a particular criterion, your ad will be displayed for them to click on. The ad will appear either in a search engine results list or as an ad on another website. But, you’ll only pay each time the ad is clicked on – hence the name, pay per click advertising.

PPC can be an expensive option if conducted for a long period. But, handled well, can help drive traffic, increase visibility and grow sales over a short period.

When to Focus on Organic SEO

For most businesses, the answer to this question is ‘at all times’. That’s because, provided you have a cost-effective way of creating engaging and quality content, linking with partners and/or growing your social media presence, then organic SEO should occur naturally – provided you stick to a few rules.

In 2016, 66% marketers surveyed by HubSpot said they were focusing on SEO and improving their organic growth. One likely reason for that is over time, great content with the right keywords and phrases can generate clicks and customers again and again. So, over time, you’re compounding the success of the initial content.

Source : http://hongkongseohk.com/which-one-is-for-you-organic-seo-search-engine-optimization-or-ppc-pay-per-click/

SEO 101: Tips for Optimizing Your Website

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Ensuring you have a website that’s got great Search Engine Optimisation (SEO), can seem like a never-ending battle. But, if you spend some time and get things right, that one labour intensive period should pay off. And, unless Google performs a huge overhaul of its SEO rules, you’ll manage to keep on top of things with regular, but brief audits and minor updates.

We know, putting time aside for a thorough website audit and SEO update isn’t everyone’s idea of fun. We’ve got a few tips for website optimisation that should take away a little of the pain and help you reap the ranking rewards you’re looking for!

Do Your Keyword Research!

We know, the word ‘research’ makes it sound as though something will take FOREVER! But trust us, it doesn’t have to. We’ve broken down a keyword research plan into three key areas:

  • Type out a list of search terms associated with your website/product/service/brand.
  • Search for those terms on Google and make a note of the suggested search terms.
  • Pare your list down to a more focused set of words and terms, then test them out again. Highlight the ones that bring up competitor sites.

There are helpful tools and other, slightly different methods. But in the end, the results will be barely discernible from those you’ve achieved with the one described above.

Source : http://hongkongseohk.com/seo-101-tips-for-optimizing-your-website/

Mobile Marketing Services

 

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The number of smartphone users is continuously growing and it far outnumbers PC users, which is why the possibility of reaching the audience of this channel should not be ignored. Mobile marketing creates stronger user experiences that extend beyond the standard banner ad, which can be easily overlooked on a mobile screen, which gives greater possibility to reach the targeted audience anytime, anywhere.

Source : http://hongkongseohk.com/services-mobile-marketing/

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4 Signs Your Online Presence Is Dying

In today’s online world, a business needs to have a good online presence that is sought out by as many potential customers as possible. Sure, there are times when things are slow, but it’s usually nothing to worry about.

However, there are times when things have been slow, for quite some time and you need to know if it’s just a blip or if it’s the death knell of your online presence. Read on to discover four signs your online presence is disappearing and how to get things back on track.

1. There’s Nothing New

If your website is offering your customers nothing new at all; products, services, content, engagement, then your customer growth is sure to be zero, too. Of course, there are times in many businesses where new things are being developed and only the existing offerings are available and that’s fine.

However, you need to make some changes and update your website regularly to help keep your rankings afloat and encourage new customers to take a look. Without a popular website or social media presence, your customers and engagement will at best stagnate and at the worst sink, very quickly.

Fix it!

Luckily, this can be a pretty easy detail to fix. Options include:

  • Having a website revamp
  • Add some special offers
  • Create a regular social media chat or competition
  • Get a fun or relevant blog going
  • Begin highlighting relevant news articles
  • Encourage customers to share their views on your products/service

You can do one, some or all of these and they should have a positive impact on your online presence. By keeping your website regularly updated and securing a stream of visitors – both new and returning – you’re supporting your rankings and doing your best to keep your website up high.

It might take time, but provided there are signs of new content on your site and new visitors too, you’ll know you’re moving in the right direction.

2. You’re Doing Too Much and Not Satisfying Anyone

In many businesses, the founding team learns new skills or can see profit in adding an additional range of products or services. For general sale or service websites, that’s a positive. But, for specialist brands or industry firms, it can put potential customers off.

Customers often want to know that the company they’re using for something specific, is an expert in that field. And while they might put up with some expansion in similar and relevant offerings, if a company begins looking like a jack of all trades, master of none and is only interested in profit, it will show.

Once you’re existing customers begin to look elsewhere, you’ll also likely struggle to attract loyal, high-spending new customers too.

Fix it!

There are a few options, but the two we like are, either to stick with what you’re good at, or to branch out on a separate website and business, but with close links to the original.

If you’re looking for a fresh challenge, rather than alienate your existing customers and jeopardize the growth of new customers, put your energy into improving your current products and services. Ask your customers what they want from you and work on trying to deliver it.

Or, if you’re confident your new ideas will work, give them their own, separate identity. Create a new website and support and advertise it on your existing one. That way, you can show your loyal existing customer base what else you can offer, without pushing your pre-existing business to one side.

3. Organic Traffic Has Fallen off a Cliff

In the wonderful world of the web, there are times in most businesses existence that organic traffic falls close to zero for a week or two. That’s fine and often happens without any real reason. If, however, you notice this has gone on for more than a month, you need to investigate as there is likely to be a problem that you want to know about.

You can easily measure your organic traffic with Google Analytics. Click the acquisitions button and you’ll be able to clearly see how many site visits you’ve had from organic sources. If the long-term growth pattern is upward, then you should be ok. But, if there’s a sharp drop that isn’t showing signs of recovering, you need to take action.

Fix it!

Rectifying the problem might be a bit more involved than you might expect. A good place to start is by:

While in some cases you can recover organic traffic growth relatively quickly, it’s not always that easy. But, don’t be disheartened – you’ve done it before and you can do it again. A quick way could be to employ a reliable agency to undertake a content review for you. Or, if you have the time and expertise you could conduct one yourself.

Once you have fixed any initially pinpointed problems, you can work on improving your organic traffic marketing strategy. If it’s done well, you could end up with a superior organic traffic growth rate than you had in the first place, which would be a very welcome result!

4. You’re Not Retaining Customers

Where once you were able to attract new customers and turn them into loyal returners, this process appears to have come to an end. Not only are you struggling to attract new customers, but previous ones haven’t visited our sites in an age.

Customer retention is as important as the ability to attract new ones. After all, you already know you’ve got a product or service an existing customer likes and is willing to spend money on, so work on making them feel valued. If you appear to be focusing all your efforts on new customers and not enough on your existing ones, you’re going to lose out.

Fix it!

While it will often take more than a loyalty bonus or special offer to keep your customers hooked for the long-term, it’s a good place to start. Combine a special loyalty discount with further gifts or discounts for increased spending or regular purchases.

Another option could be to create an exclusive club for returning customers. Give them access to content you know they’re love, freebies they want and social media engagement that will thrill them.

Make your existing customers feel important to your business in any way you can, that’s also relevant to your company and your customer’s needs.

Source : http://hongkongseohk.com/4-signs-your-online-presence-is-dying/